# Loyalo

> Loyalo is a Shopify app for subscriptions, customer loyalty and B2B standing orders, made in the Netherlands by Web Builders. Sell subscriptions through the Shopify checkout or with iDEAL, keep customers with points and tiers, and let business customers place standing orders. One fixed monthly price, no per-order fee.

- Subscriptions run on native Shopify Selling Plans and the Shopify checkout; orders, customers and products stay in Shopify.
- Recurring iDEAL through the merchant's own Mollie account: a mandate with the first order, automatic collection after that.
- Customer Loyalty (points, rewards, tiers) is an add-on; B2B (standing orders on account) is part of the Scale B2B plan.
- Fixed monthly price, no fee per order. Plans: Growth € 99 per month (up to 250 active subscriptions); Scale € 299 per month (above 250 active subscriptions); Scale B2B € 499 per month (B2C and B2B in one, no limit). Customer Loyalty add-on: € 199 /mo. Paying yearly: two months free. Trial: 14 days, everything included.
- Contact: info@loyalo.ai. Every page exists in Dutch (https://loyalo.ai/…) and in English (https://loyalo.ai/en/…).

## Product
- [Subscriptions](https://loyalo.ai/en/subscriptions): Subscriptions for Shopify on native selling plans: a widget, recurring payments by card or iDEAL, a customer portal and cancellation prevention. From € 99.
- [Customer Loyalty](https://loyalo.ai/en/loyalty): Loyalty programme for Shopify: points per euro, six kinds of rewards, VIP tiers and refer a friend. In your shop, the customer account and POS. € 199 a month.
- [B2B](https://loyalo.ai/en/b2b): Standing orders for business customers on Shopify B2B: per company and location, at catalog prices, on account and placed automatically.
- [Customer portal](https://loyalo.ai/en/customer-portal): Customer portal for Shopify subscriptions: customers pause, reschedule and swap themselves, without a password. In the customer account or on your domain.
- [Retention](https://loyalo.ai/en/retention): Reduce the churn of your Shopify subscriptions: an offer per cancellation reason, dunning for failed payments and a win-back after cancelling.
- [AI chat (coming soon)](https://loyalo.ai/en/ai-chat): AI customer service for your Shopify shop: chat, e-mail and contact form in one inbox. The AI answers from your knowledge base, the rest goes to your team.
- [Product reviews (coming soon)](https://loyalo.ai/en/product-reviews): Collect product reviews after every order, show them with stars and photos on your product page and reply from one dashboard. Import from your review app.
- [iDEAL](https://loyalo.ai/en/ideal): Recurring payments with iDEAL for Shopify subscriptions, through your own Mollie account: a mandate with the first order, then automatic direct debit.
- [Analytics](https://loyalo.ai/en/analytics): Subscription analytics for Shopify: revenue next to the period before, MRR, churn, cohorts, customer lifetime value and failed payments.
- [Integrations](https://loyalo.ai/en/integrations): Shopify, Mollie, Klaviyo and your review platform work as one system. No manual exports, no duplicate customer profiles.
- [Migration](https://loyalo.ai/en/migration): Move from another subscription app on Shopify: copy your plans, import running subscriptions from a CSV file and check every row. Customers do not order again.
- [Developers](https://loyalo.ai/en/developers): Connect your own systems to Loyalo: a REST API for subscriptions, customers and points, signed webhooks with retries and an MCP server for AI assistants.
- [Pricing](https://loyalo.ai/en/pricing): Fixed monthly price, nothing per order: Growth € 99 a month up to 250 active subscriptions, Scale € 299 above that and Scale B2B € 499 with B2B included.

## Solutions and industries
- [Shopify subscriptions with recurring iDEAL](https://loyalo.ai/en/shopify-abonnementen-ideal): Recurring iDEAL collections for Shopify subscriptions through your own Mollie account. Mandate on the first order, automatic charges after that.
- [From Recharge or Appstle to Loyalo](https://loyalo.ai/en/migreren-van-recharge-appstle): Move live Shopify subscriptions from Recharge, Appstle or Juo to Loyalo: copy the plans, import a CSV and check every row before you switch.
- [A loyalty program and subscriptions in one system](https://loyalo.ai/en/loyaliteit-en-abonnementen): Points, rewards and tiers for your subscribers in one Shopify app: earning on every delivery, redeeming on the next delivery and everything in one portal.
- [Gift subscriptions and prepaid bundles on Shopify](https://loyalo.ai/en/cadeau-abonnementen-shopify): Sell subscriptions of 3, 6 or 12 deliveries that are paid up front, or let customers give a subscription as a gift with their own start date and message.
- [Fewer cancellations, more active subscribers](https://loyalo.ai/en/abonnementen-retentie-churn-verlagen): Reduce subscription churn: cancellation prevention, win-back and automatic payment retries in one system. A pause or a skip instead of a cancellation.
- [Offer a coffee subscription in your Shopify shop](https://loyalo.ai/en/koffie-thee-abonnementen-shopify): Start a coffee or tea subscription business on Shopify: customers choose rhythm and bean, reschedule a delivery themselves and pay by card or iDEAL.
- [Offer a supplement subscription in your Shopify shop](https://loyalo.ai/en/supplementen-abonnementen-shopify): Offer a supplement or vitamin subscription on Shopify: a rhythm that matches the pack, prepaid bundles and automatic retries when a payment fails.
- [Offer a beauty or skincare subscription in your Shopify shop](https://loyalo.ai/en/beauty-abonnementen-shopify): Offer a beauty or skincare subscription on Shopify: refills at the right moment, swapping within the routine, gift subscriptions and points for reviews.
- [Offer a pet food or household subscription in your Shopify shop](https://loyalo.ai/en/dier-huishouden-abonnementen-shopify): Offer a dog food or cat food subscription, or household products on subscription, in Shopify: adjustable rhythm and quantity, payment retries and points.
- [Loyalo as an alternative to Recharge](https://loyalo.ai/en/recharge-alternatief): Loyalo next to Recharge: Recharge's price list of 4 October 2026, three examples, when which app fits better and how to move over.
- [Loyalo as an alternative to Juo](https://loyalo.ai/en/juo-alternatief): Loyalo next to Juo: Juo's price list of 4 October 2026, three examples, when which app fits better and how to move over.
- [Loyalo as an alternative to Loop Subscriptions](https://loyalo.ai/en/loop-subscriptions-alternatief): Loyalo next to Loop Subscriptions: Loop Subscriptions's price list of 4 October 2026, three examples, when which app fits better and how to move over.
- [Loyalo as an alternative to Appstle Subscriptions](https://loyalo.ai/en/appstle-alternatief): Loyalo next to Appstle Subscriptions: the price list of 4 October 2026, three examples, when which app fits better and how to move over.
- [Loyalo as an alternative to Seal Subscriptions](https://loyalo.ai/en/seal-subscriptions-alternatief): Loyalo next to Seal Subscriptions: Seal Subscriptions's price list of 4 October 2026, three examples, when which app fits better and how to move over.
- [Loyalo as an alternative to Firmhouse](https://loyalo.ai/en/firmhouse-alternatief): Loyalo next to Firmhouse: Firmhouse's price list of 4 October 2026, three examples, when which app fits better and how to move over.

## Help center
- [Getting started with Loyalo](https://loyalo.ai/en/docs/aan-de-slag): Install Loyalo in your Shopify shop, choose what you want to use and follow the steps on 'Get started'. The first 14 days are free.
- [Importing subscriptions](https://loyalo.ai/en/docs/abonnementen-importeren): Move over from Juo, Recharge, Appstle or another app: copy the plans, import subscriptions from a CSV file and switch without customers noticing.
- [Setting up selling plans](https://loyalo.ai/en/docs/selling-plans-instellen): Create subscription plans with frequencies, discounts and products. Loyalo puts them on your products as native Shopify Selling Plans.
- [Widget on the product page](https://loyalo.ai/en/docs/widget-productpagina): Put the subscription choice on your product page and set the look, texts and labels. Try a new design as a draft or with an A/B test first.
- [Setting up volume discounts](https://loyalo.ai/en/docs/staffelkorting-instellen): Give a discount that grows with the quantity: set rules and steps, choose who they apply to and show the steps on your product page.
- [Setting up the box builder](https://loyalo.ai/en/docs/box-builder-instellen): Let customers build their own box from a collection, one-time or as a subscription: sizes, a discount per size and the box in your shop.
- [One-time extras](https://loyalo.ai/en/docs/eenmalige-extras): Let subscribers add an extra product to their next delivery once. You choose the products and a discount for subscribers.
- [Connecting iDEAL and Mollie](https://loyalo.ai/en/docs/ideal-en-mollie): Offer subscriptions with iDEAL through your own Mollie account: the customer pays the first order with iDEAL, then Loyalo collects by direct debit.
- [Prepaid and gifting](https://loyalo.ai/en/docs/vooruitbetalen-en-cadeau): Sell several deliveries in one payment and let customers give a subscription as a gift with a recipient, a message and a start date.
- [Customer portal](https://loyalo.ai/en/docs/klantportaal): Customers manage their subscription and points themselves: in the Shopify customer account, by login link or on your own address. You decide what they may do.
- [Setting up the withdrawal button](https://loyalo.ai/en/docs/herroepingsknop-instellen): Since 19 June 2026 an online shop must let a consumer withdraw online. This is how you put Loyalo's withdrawal page in your Shopify store.
- [Retention and dunning](https://loyalo.ai/en/docs/retentie-en-dunning): Make an offer when a customer wants to cancel, win back customers who stopped and have failed payments retried automatically.
- [Setting up points and bonus points](https://loyalo.ai/en/docs/punten-instellen): Switch on the points programme, choose how many points a euro earns, set expiry and give bonus points for an account, birthday, review or referral.
- [Rewards and redeeming](https://loyalo.ai/en/docs/beloningen-en-inwisselen): Create rewards customers redeem their points for: a discount, free shipping, a free product, store credit or a donation, and see how redeeming works.
- [Tiers and customer groups](https://loyalo.ai/en/docs/tiers-en-klantgroepen): Set up tiers on amount spent, orders, points or volume, give a discount and free shipping per tier, and keep consumers and business customers apart.
- [Showing the loyalty programme in your shop](https://loyalo.ai/en/docs/loyalty-in-je-winkel): Put the loyalty programme on your product page, a rewards page, the customer account, the till and in your e-mails, and match name and colours to your brand.
- [Standing orders for business customers](https://loyalo.ai/en/docs/vaste-bestellingen-b2b): Switch on standing orders for companies in Shopify B2B: choose the frequencies, decide what customers can change and manage every order in your dashboard.
- [Set up AI chat](https://loyalo.ai/en/docs/ai-chat-instellen): Switch on the chat in your webshop, decide what the AI may do by itself and how it writes, and test its answers before customers see them.
- [Knowledge base: where the AI gets its answers](https://loyalo.ai/en/docs/kennisbank-voor-de-ai): Write articles the AI answers from, see which questions it could not answer and show your articles on a help page in your webshop.
- [Buttons in the chat and product advice](https://loyalo.ai/en/docs/knoppen-in-de-chat): What customers arrange themselves in the chat: tracking an order, changing the subscription, reporting a problem and asking for product advice.
- [Inbox: answering conversations](https://loyalo.ai/en/docs/inbox-en-gesprekken): Work in one inbox for chat, e-mail and contact form: views, assigning, macros, an AI draft, actions for the customer and proposals by the AI.
- [Rules, ratings and figures](https://loyalo.ai/en/docs/regels-beoordelingen-en-cijfers): Let conversations be tagged, assigned and answered by themselves, ask customers for a rating and see what the AI solves and how fast your team replies.
- [Setting up product reviews](https://loyalo.ai/en/docs/productreviews-instellen): Switch product reviews on, choose when the invitation goes out, decide whether reviews wait for you first and place the blocks in your theme.
- [Importing reviews from another app](https://loyalo.ai/en/docs/reviews-importeren): Bring your reviews along from Judge.me, Loox, Stamped, Yotpo, Okendo or Shopify Product Reviews: export a CSV, check the columns and import.
- [Managing and answering reviews](https://loyalo.ai/en/docs/reviews-beheren-en-beantwoorden): Publish, hide and feature reviews, reply with a draft by the AI, handle reports and read the figures of your product reviews.
- [Questions and answers on the product page](https://loyalo.ai/en/docs/vragen-en-antwoorden-op-de-productpagina): Let visitors ask a question on the product page, answer it in the dashboard with a draft by the AI and show the answer to everyone.
- [Invitations and a reward for a review](https://loyalo.ai/en/docs/uitnodigingen-en-beloning-voor-reviews): Follow every review invitation, invite customers of earlier orders and thank customers with points or a discount code for their review.
- [Emails and brand style](https://loyalo.ai/en/docs/e-mails-en-huisstijl): Loyalo sends emails about subscriptions and points in your own brand style, in the customer's language. Per email you choose whether Loyalo or Klaviyo sends it.
- [Klaviyo integration](https://loyalo.ai/en/docs/klaviyo-koppeling): Connect your Klaviyo key, see which events and profile fields Loyalo sends, and test the connection before going live.
- [Loyalo with Shopify Flow](https://loyalo.ai/en/docs/loyalo-met-shopify-flow): Start a workflow on the tags Loyalo sets and on Shopify's subscription triggers, and let Flow add points through Loyalo's API.
- [Team and shops](https://loyalo.ai/en/docs/team-en-shops): Give colleagues a role (owner, admin, staff or viewer), work with several shops and follow every change in the activity log.
- [Analytics and reporting](https://loyalo.ai/en/docs/analyse-en-rapportage): See the revenue of subscriptions next to the period before, with MRR, churn, payments, points and cohorts, and export the orders as CSV.
- [Troubleshooting](https://loyalo.ai/en/docs/problemen-oplossen): The widget does not show, a collection fails or an email does not arrive: per problem you find the cause and the fix here.
- [API & webhooks](https://loyalo.ai/en/docs/api): Public REST API, webhooks and the MCP server for AI agents.

## Blog
- [B2B loyalty programmes: keeping business customers](https://loyalo.ai/en/blog/klantloyaliteit-b2b): What B2B customer loyalty is, five ways to keep business customers, examples of a B2B loyalty programme and six steps to set one up in your shop.
- [RFM analysis: segment customers by value](https://loyalo.ai/en/blog/rfm-model-klantsegmentatie): RFM analysis groups customers by recency, frequency and monetary value. Five steps, a worked example with RFM scores and an action for each segment.
- [How to increase average order value (AOV): 8 ways](https://loyalo.ai/en/blog/gemiddelde-orderwaarde-verhogen): How to increase average order value: the AOV formula with a worked example, eight ways to raise it and what each does to your margin per order.
- [The subscription business model for online shops](https://loyalo.ai/en/blog/abonnement-als-verdienmodel): The subscription business model for an online shop: how it works, the types, the pros and cons, and a worked example of what a subscriber is worth.
- [Dutch subscription law (Wet Van Dam): cancel and renew](https://loyalo.ai/en/blog/wet-van-dam-abonnementen-webshop): Dutch subscription law for webshops: what the Wet Van Dam says about stilzwijgende verlenging (automatic renewal), notice periods and cancelling.
- [EU withdrawal button: mandatory since 19 June 2026](https://loyalo.ai/en/blog/herroepingsknop-webshop): Since 19 June 2026 an EU online shop needs a withdrawal button for the consumer's right of withdrawal. What the rule asks and how to set it up in Shopify.
- [Volume discounts and quantity breaks: how to set them up](https://loyalo.ai/en/blog/staffelkorting-berekenen-en-instellen): What a volume discount is, how to calculate the steps with a worked example, what it does to your margin and how to set it up in your Shopify shop.
- [How to calculate churn rate: formula and example](https://loyalo.ai/en/blog/churn-rate-berekenen): How to calculate churn rate for subscriptions: the formula, a worked example, monthly to yearly, churn analysis per cohort and why there is no fixed norm.
- [How to calculate customer lifetime value (CLV)](https://loyalo.ai/en/blog/customer-lifetime-value-berekenen): How to calculate customer lifetime value: the CLV formula for subscriptions and one-off orders, using margin, and customer value versus acquisition cost.
- [How to create a loyalty programme for your online shop](https://loyalo.ai/en/blog/loyaliteitsprogramma-webshop-opzetten): How to create a loyalty programme for ecommerce: what it is, the types with examples and six steps from goal to measuring. With a worked example and costs.
- [SEPA Direct Debit and mandates for recurring payments](https://loyalo.ai/en/blog/sepa-incasso-terugkerende-betalingen): How SEPA Direct Debit works for webshops: what a mandate is, the first payment with iDEAL, the refund periods and what to arrange for subscriptions.
- [Shopify iDEAL subscriptions: how recurring payments work](https://loyalo.ai/en/blog/shopify-abonnementen-met-ideal): iDEAL payments are one-off, subscriptions are recurring. How Shopify iDEAL subscriptions run on a SEPA mandate via Mollie, next to Shopify Payments.
- [Migrate from Recharge or Appstle without losing customers](https://loyalo.ai/en/blog/migreren-zonder-klantverlies): Migrating subscriptions from Recharge or Appstle to Loyalo, step by step: export, column mapping, a check beforehand, mandates and customer communication.
- [How to reduce subscription churn: pause, skip, winback](https://loyalo.ai/en/blog/churn-verlagen-abonnementen): How to reduce churn on Shopify subscriptions: offer pause and skip, build a cancellation flow that asks why and win customers back with a targeted offer.
- [Klaviyo flows for subscriptions: events and fields](https://loyalo.ai/en/blog/klaviyo-flows-abonnementen): Setting up Klaviyo flows for subscriptions: which events and profile fields you need, five flows to start with and who sends which email.
- [Loyalty points for subscriptions: earning per delivery](https://loyalo.ai/en/blog/loyaliteitspunten-en-abonnementen): How to link loyalty points to subscriptions on Shopify: points per delivery, tiers, redeeming as a discount and the common mistakes to avoid.
- [Subscription customer portal: what it needs to do](https://loyalo.ai/en/blog/klantportaal-dat-converteert): What a subscription customer portal needs: passwordless login, self-service changes, branding, multilingual support and fewer support tickets.
- [Dunning management: recovering failed payments](https://loyalo.ai/en/blog/dunning-mislukte-betalingen): Dunning management for Shopify subscriptions: why payments fail, how a retry schedule and the reminder emails work, and when to stop trying.
- [Subscription KPIs and metrics: MRR, ARR, churn, LTV](https://loyalo.ai/en/blog/abonnementen-kpis): The subscription metrics that matter for a Shopify shop: what MRR and ARR mean, plus churn, cohort retention and LTV, each with a formula and an example.

## Optional
- [All text in one file](https://loyalo.ai/llms-full.txt)
- [This overview in Dutch](https://loyalo.ai/llms-nl.txt)
- [Privacy notice](https://loyalo.ai/en/legal/privacy)
- [Terms of service](https://loyalo.ai/en/legal/voorwaarden)
- [Data processing agreement](https://loyalo.ai/en/legal/verwerkersovereenkomst)
- [Cookie policy](https://loyalo.ai/en/legal/cookies)
- [Subprocessors](https://loyalo.ai/en/legal/subverwerkers)
- [Security and reliability](https://loyalo.ai/en/legal/beveiliging)