Fixed monthly price, nothing per order: Growth € 99 a month up to 250 active subscriptions, Scale € 299 above that and Scale B2B € 499 with B2B included.
up to 250 active subscriptions
above 250 active subscriptions
B2C and B2B in one, no limit
On top of your plan. On or off whenever you like.
on top of any plan
Points, rewards and tiers for your customers.
with Growth, Scale or Scale B2B
The customer service inbox for chat, e-mail and contact form, with an AI that answers first from your own knowledge base.
with Growth, Scale or Scale B2B
Collect reviews by e-mail, stars on your product pages, photos with a review and a discount code as a thank-you.
Up to 50 published reviews. Without AI, the thank-you discount code and the Google Shopping feed.
Prices per month, excl. VAT. Pay yearly and get 2 months free: € 990, € 2,990 or € 4,990 per year. Try 14 days for free, no credit card.
Many subscriptions, several shops or custom work? Enterprise is on request: info@loyalo.ai
What normally takes a subscription app, a separate iDEAL solution and an email tool sits in one system here.
| Topic | With Loyalo | With separate tools |
|---|---|---|
| Subscriptions in Shopify | Native selling plans; orders, customers and products stay in Shopify | Often a separate checkout or a parallel administration next to Shopify |
| Recurring iDEAL | Mandate through your own Mollie account, then automatic collection | iDEAL as a one-off only, or an extra payment integration |
| Customer portal | Pause, skip, reschedule, change frequency, address and product | Often limited to pause and cancel |
| Transactional emails | In your own branding, EN/NL, or let Klaviyo send them | Default app templates, separate from your marketing email |
| Marketing automation | Events and profile fields to Klaviyo, with test events | Manual connections or tags only |
| Prepaid and gifting | Bundles of multiple deliveries and gift subscriptions | Usually only ongoing subscriptions |
| Retention | Cancellation reasons with offers, winback and automatic retries | Cancel without an alternative; retries by hand |
| Cost | Fixed monthly price, no fee per order | Several subscriptions and often a percentage per order |
Comparison based on Loyalo's functionality; always check what your current tools actually offer.
Enter your own numbers. For each app you see the cheapest plan from its price list that your shop fits in, also when that is not Loyalo.
Subscription revenue per month: €15,000
| App | Plan | Price list | Per month |
|---|---|---|---|
| Seal Subscriptions | Legend | $ 24.95 | €22 |
| Appstle Subscriptions | Business Premium | $ 100 | €89 |
| Loop Subscriptions | Starter | $ 99 + 1% | €238 |
| Loyalo | Scale | € 299 | €299 |
| Firmhouse | Base | € 125 + 1.25% | €313 |
| Recharge | Starter | $ 99 + 1.49% + $ 0.19 per order | €396 |
| Juo | Standard | $ 199 + 1.25% + $ 0.19 per order | €449 |
List prices as the apps publish them, read on 4 October 2026: Shopify App Store (Recharge, Juo, Loop, Appstle, Seal) and firmhouse.com/pricing. Prices in dollars are converted at the rate you enter above (ECB reference rate of 2 October 2026: 1.1225). Not included: your payment provider's fees (you pay those with every app), annual discounts, add-ons and custom deals. Check the current price with the app itself.
Yes, you start with a 14-day free trial. You can configure and test everything in that period; there is no per-order fee.
No. You pay a fixed monthly price. Payment costs from Mollie or Shopify Payments run directly through your own payment account.
Your usage is on the plan page. When you go over the limit everything keeps working and you see a notice; you move to a larger plan on the plan page when it suits you.
Yes, the Loyalo subscription is cancellable monthly. Your selling plans stay in Shopify; you can export running subscriptions if you want.
Yes. You log in to several shops and switch at the top with one click. Every shop has its own plan, its own data and its own team members with a role (owner, admin, staff or viewer).
Subscriptions are part of every plan. Customer Loyalty (points, rewards and tiers) is an add-on of € 199 per month, on top of any plan. You switch it on or off whenever you like.
AI chat (the customer service inbox with an AI that answers first) is coming soon as an add-on of € 49 per month with Growth, Scale or Scale B2B. If you do not use Loyalo for subscriptions, AI chat will be € 79 per month on its own, or € 99 per month together with product reviews. Pay yearly and get 2 months free. There is no price per conversation or per team member. You can already try it in the trial.
Product reviews (collecting reviews and showing them on your product pages) are coming soon as an add-on of € 29 per month with Growth, Scale or Scale B2B. If you do not use Loyalo for subscriptions, product reviews will be € 49 per month on their own, or € 99 per month together with AI chat. Pay yearly and get 2 months free. There will also be a free starter: up to 50 published reviews, with invitations, photos, questions and answers, and importing, without AI (summary and drafts), the thank-you discount code and the Google Shopping feed. You can already try everything in the trial.
Scale is for consumer subscriptions. If you also sell to businesses, Scale B2B adds standing orders per company and location, for € 499 per month. Here too: no per-order fee.
Want to know more about setup? Visit the help center.
In half an hour we show you how Loyalo works in your shop, or we send you an install link right away. The trial runs for 14 days and needs no credit card.
No per-order fee, no redirect, no hassle. Just native subscriptions.