Loyalo as an alternative to Recharge
An honest comparison: what Recharge costs according to its own price list, what Loyalo costs, and for which shop which app is the better choice.
What Recharge costs
These are the plans as Recharge publishes them (Shopify App Store), read on 4 October 2026. Prices may have changed since; check the current price with Recharge.
| Plan | Price per month | Up to |
|---|---|---|
| 25–50 subscribers | $ 25 | up to 50 subscriptions |
| Starter | $ 99 + 1.49% + $ 0.19 per order | no limit stated |
| Plus | $ 499 + 1.34% + $ 0.19 per order | no limit stated |
What Loyalo costs
Loyalo charges a fixed amount per month: Growth costs € 99 up to 250 active subscriptions, Scale € 299 above that. There is no percentage of your revenue and no amount per order. Customer Loyalty (points and tiers) is an add-on of € 199 per month; B2B is in Scale B2B for € 499. You try everything free for 14 days.
Three examples
At € 30 per delivery and one delivery per month. For each app the cheapest plan from its price list that the shop fits in; dollars converted at the ECB rate of 2 October 2026 (1.1225 dollars per euro). Your payment provider's fees come on top with every app. At the bottom of this page you can do the maths with your own numbers.
| Shop | Recharge | Loyalo |
|---|---|---|
| 100 subscriptions | $ 168 (€150), Starter | €99, Growth |
| 500 subscriptions | $ 445 (€396), Starter | €299, Scale |
| 2,000 subscriptions | $ 1,483 (€1,321), Starter | €299, Scale |
When Recharge fits better
- You have at most 50 subscribers: Recharge then costs $ 25 per month.
- You want what Recharge lists in its Plus plan, such as SMS management for subscribers, a JavaScript SDK and hands-on implementation.
- You sell mostly outside the Netherlands and do not need iDEAL.
When Loyalo fits better
- You want a fixed amount per month, without a percentage of your subscription revenue and without an amount per order.
- Your customers pay with iDEAL: the first payment with iDEAL, the following deliveries by SEPA direct debit through your own Mollie account.
- You want subscriptions, a points programme with tiers (add-on Customer Loyalty) and standing orders for business customers (plan Scale B2B) in one app.
- You want a dashboard in Dutch or English, with support in Dutch.
Moving over from Recharge
Your existing subscribers do not have to order again. You export the running subscriptions as CSV and map the columns in Loyalo to customer, product, frequency, amount and next delivery date. Loyalo checks every row and shows what will be created; nothing happens until you click Import. The import sends no emails and charges nothing. A payment method comes along when it is stored in Shopify or as an iDEAL mandate in your own Mollie account; otherwise the customer sets it up again.
Frequently asked questions
Is Loyalo cheaper than Recharge?
That depends on your size. Recharge's Starter plan is $ 99 per month plus 1.49% of revenue and $ 0.19 per order; Loyalo is € 99 or € 299 per month without a percentage. Up to 50 subscribers Recharge is cheaper; above that the percentage grows with your revenue. Do the maths with your own numbers at the bottom of this page.
Can I bring my subscribers from Recharge?
Yes, as far as the payment method is stored in Shopify. You export the subscriptions as CSV; Loyalo recognises Recharge's usual column names and checks every row before anything is created.
Do my customers have to do anything?
Not if their payment method is stored in Shopify. If it is stored with the old app itself, Loyalo asks the customer to set up the payment method again.
Want to see how moving over works?
The migration page shows the steps, with what comes along per subscription.
To the migration pageWhat does a subscription app cost at your numbers?
Enter your own numbers. For each app you see the cheapest plan from its price list that your shop fits in, also when that is not Loyalo.
Subscription revenue per month: €15,000
| App | Plan | Price list | Per month |
|---|---|---|---|
| Seal Subscriptions | Legend | $ 24.95 | €22 |
| Appstle Subscriptions | Business Premium | $ 100 | €89 |
| Loop Subscriptions | Starter | $ 99 + 1% | €238 |
| Loyalo | Scale | € 299 | €299 |
| Firmhouse | Base | € 125 + 1.25% | €313 |
| Recharge | Starter | $ 99 + 1.49% + $ 0.19 per order | €396 |
| Juo | Standard | $ 199 + 1.25% + $ 0.19 per order | €449 |
List prices as the apps publish them, read on 4 October 2026: Shopify App Store (Recharge, Juo, Loop, Appstle, Seal) and firmhouse.com/pricing. Prices in dollars are converted at the rate you enter above (ECB reference rate of 2 October 2026: 1.1225). Not included: your payment provider's fees (you pay those with every app), annual discounts, add-ons and custom deals. Check the current price with the app itself.
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