Subscriptions

Subscriptions for Shopify: from product page to payment

Loyalo puts subscriptions on your products, shows the choice in your store and collects every delivery, by card or by iDEAL. Orders, customers and stock stay in Shopify. Your customer handles the rest in the portal.

€ 99
per month, up to 250 active subscriptions
€ 0
per order or per subscriber
14 days
free trial, everything included
3 languages
Dutch, English and German
In your store

Shopify subscriptions your customer starts without a detour

The customer chooses on the product page, pays the way they are used to and manages the subscription from there. No second checkout and no second account.

Product page

Buy once or subscribe and save

The widget shows on every product that is in a plan and stays away on the rest. Per frequency the customer sees the price, the discount and when the next delivery comes.

  • Set colours, texts and layout without code
  • Benefits, terms and the next delivery date in the block
  • A bar at the bottom on mobile and a label on product tiles
  • Test a new version against the current one with an A/B test
Loyalo widget on a product page: one-time purchase or subscribe and save, with delivery frequency, benefits and the next delivery date
Cart

Pay by card or by iDEAL

By card the customer pays in the regular Shopify checkout. For iDEAL there is a separate button in the cart: the first payment records the mandate, and Loyalo collects every delivery after that.

  • The iDEAL button sits above your theme's checkout button
  • It only shows when the cart holds subscriptions only
  • You set shipping costs and free shipping per delivery
  • A one-time purchase can still become a subscription in the cart
Cart with a coffee subscription and the Pay with iDEAL button above the checkout button
Customer portal

After that the customer handles it

Pause, skip a delivery, move the date, pick another product or add something extra: the customer does it in the portal, without a password and without a ticket.

  • In the Shopify customer account, through a login link or on your own domain
  • You decide per action what customers may do themselves
  • Buttons in the email to skip or reschedule right away
  • Points and rewards are shown too when you use Customer Loyalty
Customer portal with a coffee subscription: next delivery, quantity, a one-time extra and buttons to skip, pause and reschedule

Subscriptions on your Shopify store in four steps

  1. 01

    Create a plan

    Choose the frequencies, the discount per frequency and the products or variants that take part. Loyalo stores the plan as a selling plan in Shopify.

  2. 02

    Add the widget to your theme

    Add the block in the theme editor. The subscription choice shows on every product that is in a plan.

  3. 03

    The customer orders

    By card in the Shopify checkout or by iDEAL through your own Mollie account. The order is a regular order in Shopify.

  4. 04

    Loyalo collects

    On the day of the next delivery Loyalo collects the payment and the new order is ready. The customer gets a reminder beforehand.

In your dashboard

Manage subscriptions without spreadsheets

The dashboard opens in your Shopify admin. Whatever a customer can do in the portal, you can do for them here.

Plans

Frequencies, discount and products per plan

A plan groups the frequencies you offer, each with its own discount. Per frequency you also choose whether the customer pays per delivery or for a number of deliveries up front.

  • Frequencies in days, weeks, months or years
  • Discount per frequency, for example 5% or 10%
  • Prepaid: 2 to 12 deliveries per payment
  • Every plan is a native selling plan in Shopify
Loyalo subscription plans with frequencies, discounts and prepaid bundles
Subscriptions

Every subscription in one list

Per subscriber the product, the frequency, the next delivery and the amount. Subscriptions with a failed payment are at the top, with the next attempt next to them.

  • Filters for active, paused, cancelled and payment failed
  • Pause, skip or change, for several at once too
  • Export as CSV
Loyalo subscription list with customers, products, next delivery and status
One subscription

Everything about one customer on one page

Status, products, payment method and the next delivery are together. You skip a delivery, pause until a date or change the subscription while the customer is on the phone.

  • Change quantity, price, product, frequency and address
  • Pause until a date: the subscription restarts by itself that day
  • Every collection and every attempt with its result
  • A history of what changed and who did it
A subscription in the Loyalo dashboard with overview, products, a one-time extra and the actions skip, pause, cancel and reschedule
Deliveries

Know what to buy and what to pack

The Deliveries page counts, for the period you choose, how many deliveries are coming and how many items that is per product. Useful for purchasing, your roastery or your warehouse.

  • Total number of deliveries, items and subscriptions
  • Split per product
  • Export as CSV
Overview of upcoming deliveries in Loyalo: total deliveries and items, split per product
Price changes

Raise a price without surprises

Plan a new price per product with a start date. Customers with that product in their subscription get an email beforehand with the old and the new price. On the start date Loyalo updates every subscription.

  • You choose how many days ahead customers are told
  • You see how many subscriptions are affected
  • You can cancel until the price has been applied
Price changes in Loyalo: planning a new price with a start date and the list of announced and applied changes
More revenue per subscriber

More than a fixed delivery

Extras, prepaid bundles, gifts and boxes raise the value per customer without new traffic.

One-time extras

Customers add a single product to the next delivery in the portal. It ships on the same order and is charged with that delivery.

Prepaid bundles

Sell, for example, 3, 6 or 12 deliveries at once, each bundle with its own discount. The deliveries go out at the right interval.

Gift subscriptions

Give a prepaid bundle with recipient, message and start date. The recipient never enters a payment method.

Read more

Subscribe from the cart

A block in the cart offers the subscription on a one-time purchase, with the discount shown. The customer converts the line right there.

Box builder

Customers build their own box from a collection, one-time or as a subscription, with a discount per size. With a subscription they change the contents later in the portal.

Read more

Volume discount

A discount that grows with the quantity in the cart, on every Shopify plan. Per rule you choose whether it also applies to subscriptions.

Read more
Payments

Recurring payments you do not have to watch

Loyalo checks every ten minutes which subscriptions are due. When a collection fails, it follows the schedule you set and the customer hears about it right away.

Read more about retention and retries
  • New attempts after a failed payment, by default after 1, 3 and 5 days
  • An email on every failed attempt; for iDEAL with a payment link
  • Attempts just before payday move to the morning after
  • Product out of stock: collect anyway, wait a few days or skip
  • An email when the card expires before the next delivery
  • A delivery is never collected twice
Native

What Shopify does and what Loyalo does

Loyalo builds on the parts Shopify itself has for subscriptions. That keeps your administration in one place.

What Shopify does and what Loyalo does
PartShopifyLoyalo
Subscription plansStores them as selling plans on the productYou create and manage them in Loyalo
Product pageYour own themeThe widget with the choice between one-time and subscription
CheckoutThe regular Shopify checkout with your own payment methodsThe iDEAL button in the cart, through your own Mollie account
Orders, customers and stockLive in Shopify, as with any orderEvery delivery becomes a regular order in Shopify
Follow-up deliveriesStores the customer's payment methodCollects on the agreed day and retries when it fails
Self-serviceThe customer accountThe portal: in the customer account, through a login link or on your own domain
EmailsThe order confirmationSubscription emails in your brand, or events to Klaviyo

Everything around your subscriptions

Customer portal

What customers can do themselves, where, and how to put the portal on your own domain.

Read more

Retention

An offer per cancellation reason, retries after a failed payment and a win-back after cancelling.

Read more

iDEAL

Recurring payments with iDEAL through your own Mollie account, next to card payments through Shopify.

Read more

Analytics

MRR, churn, cohorts and customer value, and per day which deliveries are coming.

Read more

Customer Loyalty

Subscribers earn points on every delivery and redeem them on their next delivery.

Read more

Migration

Take over plans and running subscriptions from your current app, without customers ordering again.

Read more
Price

What does a subscription app for Shopify cost?

At Loyalo a fixed amount per month. You pay no percentage of your revenue and no amount per order, so your costs do not grow with every delivery.

See all prices
  • Growth: € 99 per month, up to 250 active subscriptions
  • Scale: € 299 per month, above 250 active subscriptions
  • iDEAL, customer portal, retention, Klaviyo and analytics are in every plan
  • Paying yearly: two months free
  • 14 days free trial, with everything in it

Frequently asked questions about subscriptions on Shopify

What do I need to sell subscriptions on Shopify?

Shopify stores subscriptions as selling plans, but does not sell them by itself. You need an app that creates the plans, shows the choice on the product page and collects every delivery. Loyalo does that, and adds a customer portal, emails and cancellation prevention. You also need a payment provider that supports subscriptions, such as Shopify Payments.

Can customers start a subscription with iDEAL?

Yes. The first iDEAL payment records a SEPA mandate in your own Mollie account. Follow-up deliveries are then collected automatically, without the customer logging into their bank again.

What happens when a collection fails?

Loyalo retries on your schedule, by default after 1, 3 and 5 days, and emails the customer on every attempt; for iDEAL the email holds a payment link. You choose what happens when all attempts fail: pause, cancel or leave it. Every attempt is visible in the dashboard, with the subscription.

Can customers swap products without cancelling?

Yes. In the customer portal they swap variant and product within the same plan and keep their discount. They also move the delivery date and change the frequency, the quantity and the address.

Can I sell prepaid bundles or gift subscriptions?

Yes. Per frequency you set that the customer prepays 2 to 12 deliveries, with its own discount. For a gift the buyer enters recipient, message and start date; the recipient never enters a payment method.

Can I set a minimum term or a notice period?

Yes. You set a minimum number of deliveries and a notice period of at most a month. A customer who cancels within the notice period sees the date the subscription stops; deliveries until that day continue.

Can I change the price of running subscriptions?

Yes. On the Price changes page you plan a new price per product with a start date. Customers get an email beforehand with the old and the new price, and on the start date Loyalo updates the subscriptions.

Do my orders and customers stay in Shopify?

Yes. Subscriptions run on native Shopify selling plans. Every delivery is a regular order in Shopify, with your own shipping rules, stock and accounting integrations.

Can I move existing subscriptions from another app?

Yes. You copy the plans of your old app and import the running subscriptions from a CSV file. Before anything happens you see per row what will be created and what is wrong. Customers get no email from the import and do not have to order again.

Which languages does it support?

The widget, the portal and the emails are available in Dutch, English and German. The customer sees the language they view your store in; you adjust the texts per language.

Read on: Setting up selling plansThe widget on the product pagePrepaid and gifts

Demo

Request a demo or a trial

In half an hour we show you how Loyalo works in your shop, or we send you an install link right away. The trial runs for 14 days and needs no credit card.

See your own products as a subscription

In a demo we show how a plan, the order, the portal and the collection work, with your kind of products as the example.