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Emails and brand style

Loyalo emails your customers at every step of their subscription and their points, in your brand style. You set everything under Settings > Emails.

Updated: 2 October 2026

Which emails there are

GroupEmails
SubscriptionStarted, paused, resumed, cancelled, pause almost over, cancellation confirmed
DeliveryNext delivery is coming (with buttons to skip or reschedule), delivery skipped because a product is out of stock, announcement of a new price
PaymentPayment failed, last attempt is coming, confirm the payment with the bank, card expiring
Gifts and winning backEmail to the recipient of a gift, win-back code after cancelling
PointsEnough points for a reward, discount code after redeeming, new tier, points expiring soon, tier about to end, monthly points summary, points for a referral
B2BStanding order set up, standing order is coming

Setting up

  1. SenderThe name of the sender and the address replies go to. A sender address of your own works once your domain is verified; until then Loyalo sends from an address of its own.
  2. LayoutLogo, brand colour, the background around the email and your company details and social links in the footer.
  3. LanguageChoose the language of your emails. With 'Each customer in their own language' a customer gets the email in Dutch, English or German, by the language they have in Shopify.
  4. On or off per emailYou switch every email on or off. For emails with a lead time, such as the announcement of a delivery, you set the number of days beforehand.
  5. Preview and testYou look at a preview of every email and send yourself a test email.

Loyalo or Klaviyo

When Klaviyo is connected, you choose per email whether Loyalo sends it or Klaviyo gets the event and your flow sends the email. That way a customer never gets two emails for the same moment.

Buttons in the email

The email about the next delivery has buttons with which the customer skips or reschedules the delivery without logging in. The customer confirms the choice on a page in your shop.

An email does not arrive?

Check under Log > Status whether sending went wrong and retry it there. Also check that the email is switched on and that it does not run through Klaviyo.

Can I change the texts of the emails?

You set the layout, the sender, the footer and the text on buttons yourself. The content of every email is written by Loyalo, in three languages. If you want to decide the text entirely yourself, have a Klaviyo flow send the email.

In which languages are the emails available?

Dutch, English and German.

Which address do the emails come from?

From a Loyalo address, or from your own address once your domain is verified. Replies go to the address you enter yourself.

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