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Managing and answering reviews

The page Product reviews › Reviews lists every review of your shop. You see what waits for approval, what asks for a reply and what visitors reported, and you reply with a draft by the AI. The dashboard is available in Dutch and English; the names below are the ones you see on screen in English.

Updated: 4 October 2026
Product reviews carry the label 'Coming soon'

Product reviews cannot be bought yet. You can already use them in the 14-day trial. The price will be € 29 per month next to a Loyalo plan, or € 49 per month on their own.

The list

At the top there are views with the number of reviews in each: All, Awaiting approval, Needs a reply, Published, Hidden and, once a visitor has reported something, Reported. Below them you filter on stars, with or without a reply, origin (written in Loyalo or imported), photos and featured, and search on product, text, name or e-mail address.

The Reviews page in Loyalo: views and filters, a review with a photo waiting for approval with an AI draft for the reply, and a featured review with the shop's reply
The Reviews page at a demo shop.
ActionWhat happens
PublishThe review appears on the product page. The customer now gets their points or discount code, if you set those up (not for imported reviews).
HideThe review disappears from your webshop. It stays in the list under Hidden.
FeatureThe review is shown first on the product page and first in the carousel.
ReplyYour reply is shown publicly under the review. The customer gets one e-mail about it.
Hide a photoEvery photo has 'Hide' under it: that photo disappears, the review stays.
DeleteThe review is gone. Only an admin can do this.

With the checkboxes in front of the reviews you handle several at once: publish, hide, feature, stop featuring or delete.

Why a review waits for approval

  • It has a link or e-mail address in it. Such a review always waits.
  • The review has photos and 'Check reviews with photos first' is on.
  • 'Publish reviews straight away' is off: you approve everything yourself.
  • The review says which of the three it is.

Replying with a draft by the AI

  1. Click 'Reply'A text field opens under the review.
  2. Click 'AI draft'The AI writes a reply in the language of the review, in the form of address you chose under AI chat. If you first type a few keywords, for example 'apologies, send a new bag', the button reads 'AI draft from my keywords' and it writes the reply from those.
  3. Check and change itThe draft is never posted by itself. 'Another draft' asks for a new version.
  4. Click 'Post reply'The reply is shown under the review and the customer gets an e-mail.
'Needs a reply'

This view shows published reviews of three stars or fewer that you have not replied to yet. Your other visitors read a reply to a critical review too.

A message on a low rating

Under Product reviews › Settings › Notifications to you, you choose from how many stars or fewer you get a message, and at which e-mail address. If you connected Slack under AI chat, the message arrives there too. The review itself is handled like any other.

Reported reviews

When 'Visitors can report a review' is on, every review has 'Report' under it. A visitor can add a reason. The review stays. The view Reported shows the number of reports and the reasons; you hide the review or clear the report.

Figures

Product reviews › Statistics shows, over the chosen period, the new reviews, the average rating, the response to your invitations and the number of low ratings, next to the period before. Below that: reviews per week, the spread of the stars, questions from visitors, discount codes sent and your products with the number of reviews and the average.

Product review figures in Loyalo for a fictional shop: new reviews, average rating, response to invitations, reviews per week and the spread of the stars
The Statistics page at a demo shop. The figures are fictional.

Exporting and roles

  • 'Export' on the Reviews page downloads all your reviews as CSV. Only an admin can do that, because it holds the customers' e-mail addresses.
  • A team member can publish, hide, feature, reply and handle reports.
  • Deleting, importing and the settings are for an administrator.

Frequently asked questions

Can a customer change their review?

Yes, through the same link or logged in to your webshop. A review you have hidden stays hidden, also after the change.

Does the customer get an e-mail every time I change my reply?

No, once: at your first reply to the published review.

What happens to the reviews when a customer asks for their data to be removed?

Their reviews and their questions are removed, including imported reviews with the same e-mail address.

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